There’s a lot of hype about the revised version of the King Report that came into effect in March this year, but what does it all really mean for your company?
Section eight of King III is all about ‘Governing stakeholder relationships’ and expects companies to implement corporate communication strategies to guide their relationships with all [...]
Although a very useful business tool, the traditional strengths, weaknesses, opportunities and threats (SWOT) analysis has not kept up with the times and I fear is no longer a comprehensive indicator of your business potential.
Complementing the SWOT test, a Battlefield Map (BFM) is a new marketing guideline that looks at the modern environment in which [...]
As a PR agency, we are often faced with having to explain to clients that not all company information is necessarily newsworthy – even if it relates to CSI initiatives.
Having said that, it is also true that many times a worthy news angle is buried under piles of information, just sitting there, waiting to be [...]
I often question the amount of money spent on advertising and marketing by companies that invest in a host of marketing activities without aligning these to their business objectives.
Interestingly, some such companies do have an annual marketing plan in place, but it is often unstructured and not goal directed, which inevitably leads to partial success [...]
One of the things we dread as a PR agency is when a client tells us they have a story and they want it to appear in the daily papers. I recently had this exact scenario – the story was on a CSI initiative.
At face value it didn’t sound newsworthy, just another instance of what [...]